Silly Marketing - Medium's Activist Shoe



Welcome to a new, recurring section: Silly Marketing! I think you can guess what these posts will be about...

I came across this shoe on Shop Composition's website. This model, made by the Medium shoe company, is called 'Activist' and retails for $95 (USD).
Extremely silly name for a shoe that is manufactured in a sweatshop and offers perforated suede, and a full-grain leather upper and leather lining. Adding insult to injury are the 'made in China' contrasting yellow stitching and laces, along with the gum rubber soles.
Could it be that it's the cork bedding that makes them appropriate for activists?!
Perhaps 'Uninformed' would be a far better name for these babies.

Keep on clicking!

PDL

© 2009, Pascal-Denis Lussier
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