Which, in the end, means what?
Like Halloween, Christmas, St. Valentine’s Day, Easter, Mother’s Day, Canada Day, and so on, Earth Day has become yet another important promotional event that’s highlighted on nearly all retailers’ campaign calendar.
Lowe’s encouraged everyone to plant a tree—they had saplings on sale, along with other ‘green’ must-have products to decorate your home...
Wal-Mart pushed Nature’s Source™—a new line of biodegradable plant-based cleaners from the makers of Windex® and Scrubbing Bubbles®…
Yahoo’s main Earth Day article was in their Shopping section, sponsored by Canadian Tire and Home Depot amongst others…
eBay featured Earth Day items…
Every bookstore imaginable promoted 'green' books, CDs, and DVDs...
All the ‘green’ organisations encouraged us to make a difference by buying their special Earth Day T’s and caps and cups and…
Thrift and used stores loudly advertised that buying second-hand goods helps to reduce our carbon footprint…
I could go on and on but you get the point!
And sales, promotions, and special event campaigns means changes at the point-of-sale, ticketing, in-store and window displays, posters, leaflets and…
Does it come as a surprise that I found the following picture accompanying at least 6 different pro-Green Day posts on 4 different sites?! (Of course posting it here now makes it 7 and 5...)
Humankind being what it is and occidental culture being what it is, I wonder if perhaps—in keeping with the overall theme of Earth Day—the most appropriate 'earth friendly' act would be for us all to rally together in protest of Earth Day, but without the usual posters and banners and pamphlets and…
Celebrating Earth Day is a bit silly in a sense; from my point of view it's similar to having a 'Breathing Day' or a 'Clothes Day' i.e. an homage to simple actions we all need to do in order to survive...
But, I suppose, until thinking 'green' becomes and autonomic action similar to breathing...
Keep on clicking!
PDL
© 2009, Pascal-Denis Lussier
Photo: iStockPhoto
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